Seeking to solve the loose cable problem that we can all relate to, Makoto Shibuya set out on designing an elegant solution iterating over several years before arriving on Stay.

 

“It isn’t a new problem, there are lots of products on the market,” says Shibuya, “However, I couldn’t find any products that solved the problem elegantly, and I eventually decided to design something myself.”

 

Loose cables are a common problem and while the solutions are varied, they’re often bulky, use silicone adhesives, and become outdated with new iterations and updates. Stay seeks to solve that problem with a minimalist and timeless design that leverages the weight of architectural metals and the clever use of internal magnets to keep cables in place. A pocket is milled out to house a magnet within the metal. The size, tolerance, strength, and location have been resolved carefully so users won't even know it's there.

 

Stay has been carefully crafted to balance form and function. Over many iterations, it has been refined down to its simplest form while maintaining all of its functionality. It is designed to allow easy docking/undocking with one hand, but the real beauty of Stay lies in the calibrated balance between all of the forces that make it work.